Statuses that mean something
Draft → review → approved, tied to the piece.
Approvals
Content approval software
Approve the actual creative — static or video — with clear statuses per client.
“LGTM” in chat is not approval
Feedback scatters across email and WhatsApp. Versions multiply. Nobody knows which file went live.
Postfy
Approval inside production
Reviewers by calendar
Invite client-side reviewers without full seats (by plan).
Brand context always on
Reviewers see the piece with the right client identity.
FAQ
Straight answers
Is this a separate approval tool?
No — approvals live next to creatives and the calendar, so production and sign-off stay connected.
Does Free include approvals?
Yes. Free is a real plan with calendar collaborators limited by quota — upgrade when you need more.
Related
Stop the app collage. Enter the system.
Free is a real plan: unlimited creatives, no watermark. Upgrade when your business grows.